Audi AG Pavillon, Frankfurt, Genf, Tokyo, Detroit, Paris

The “loop“ of the AUDI trade fair exhibit displays cars in a custom-engineered structure. This exhibition stand was erected at the world‘s biggest international trade fairs for the car industry in Frankfurt, Tokyo, Detroit, Geneva and Paris.

The stand can accommodate a flow of more than 5,000 visitors per hour. The second floor is used for lounges, restaurants and bars as well as meeting rooms and a children‘s club.

The “loop“ is curved in plan and elevation, creating the desired enveloping effect and stable structure. The different bays accommodate exhibition areas, lounges, offices and conference rooms in a variety of sizes.