1/1 Architecture and Design: New Synergies

1/1 Architecture and Design: New Synergies
Ingenhoven Overdiek and Partners, KMS Team (Ed.)
Birkhäuser Publishers, Basel Boston Berlin 2001
ISBN: 978-376436466-3

The design of exhibition architecture is undergoing change; the exhibited products with their functional and esthetic properties are moving more and more into the background in favor of independent worlds that are confined in terms of space and time where man, with his interests and needs, is at the center. The stands of Audi AG at the International Motor Shows in 1999/2000 demonstrate the implementation of this new holistic concept. In the interdisciplinary cooperation of Christoph Ingenhoven with the communications designer Michael Keller (KMS Team, Munich), architecture and design function as catalysts for the creation of a specific world for corporate and product communication, which arises as the result of the interaction between material, visual, acoustic, and symbolically arousing elements.